Last week the Wall Street Journal reported on a new phenomenon, the automated video interview. Sadly, this terrible idea appears to be catching on.
In an automated video interview, candidates provide video responses to questions presented by a computer. Later, the responses are reviewed by humans, and the best candidates are passed on to hiring managers for further screening.
Of course, automated video interviewing creates a new problem: Who’s going to review all those video responses? The software vendor, HireVue has a solution — the computer will evaluate the interviews, too! The WSJ reports:
“Taking robo-recruiting one step further, some HireVue customers have an algorithm review the video interviews for them. Using data about the skills and attributes companies are seeking for a given role, a program called HireVue Insights scans videos for verbal and facial cues that match those skills then ranks the top 100 applicants.”
The growth in automated video interviewing is a reflection of the dismal state of hiring in general, and of human resources in particular. What self-respecting manager wants to abdicate responsibility for hiring, arguably his or her most important responsibility? And what self-respecting candidate wants to work for a company that makes them interview with a robot?
HR, is this the best you can do?
Automated video interviewing is the kind of thing that will look great in process metrics — look at how many people we screened, how much travel we avoided! But process doesn’t matter — the only thing that matters is results — and I don’t see how this could possibly lead to better outcomes.